Selling Jesus
By Eric Owens in Highlands Blog on

We’ve all been there, either at the giving or receiving end of a sales pitch. Giving it, we’re convinced the prey will never buy and on the receiving end, we’re convinced that the hunter will never leave us alone. No one wants to be sold something they don’t want. And if perchance we purchase, we’ll forever somewhat resent that person who “convinced” us we needed that product or service. And yet we love to buy things. Put a soft red sweater on display on a long wooden table with rock music playing overhead and we’ll gladly pass you six crisp. . .
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